As a result, the online traffic to Blue Fish’s website has increased by leaps and bounds.Ī growing portion of sales now originate from website traffic. With one-on-one customer service and a knowledgeable marketing specialist, the Blue Fish website used these SEO techniques to drive visits online and, in turn, to the store. NMR’s implementation of cutting-edge SEO techniques is designed to attract visitors searching for relevant products, brands, and businesses. You can create a beautiful website with a plethora of information for your customers, but it won’t render any result without visitors. Incorporating the most important feature: SEO The new website now has a better design, improved user experience, a product catalog, and a separate page for every product on the site. NMR rebuilt the Blue Fish Aquarium website from scratch, incorporating all the features that had been previously missing. These recommendations convinced Jeff that New Media Retailer was the agency for which he was looking.
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Bluefish aquarium free#
Last, Blue Fish Aquarium would be paired with a marketing specialist to free time and effort for the store staff. These pages provide necessary details about the product that a potential customer would be interested to learn. He also recommended an individual product detail page for each product. He suggested additions like a catalog that lists all the products available in-store. Robert from NMR connected with Jeff at Blue Fish to discuss their website needs.
After receiving a referral for New Media Retailer from a distributor, Blue Fish Aquarium was eager to learn more. To accomplish these goals, Blue Fish Aquarium sought a reliable agency. The requirements were clear: A brand new website with a fresh look, engaging features, and most importantly, SEO. He added: “We knew what we wanted to say but couldn’t display it in the way we wanted or in a way that would generate leads for our business.” Our product page consisted of a few logos for the top brands we carried, but nothing beyond that.” –Jeff Our original website featured a specials page, individual pages for different aquarium sections that we carried, a staff page, services page, and an FAQ page. We had good intentions with our previous site. “Our presence was always about ten years behind with the look we wanted. The missing piece to the puzzle: A fresh look for the siteĪccording to Jeff, the website and its appearance was outdated. The website was not optimized for search engines, so it was not attracting new visitors efficiently. Website Requirementsīlue Fish Aquarium had a website that wasn’t doing them much good. That’s when New Media Retailer stepped onto the scene and took all their digital worries away. The business was so massive that there was already too much for the team to handle. According to Jeff, the store owner, his team didn’t have time to manage the website. However, there was a catch – they needed some help. Moreover, they wanted their customers to be able to access their products more easily through their website. The goal was to grow an already successful business online. In 2014, Blue Fish decided to step into the digital world with a bang. From fish to reptiles to related pet products, and even a wide range of pond equipment, there is nothing one cannot find to fit his needs. Operating since 1992, Blue Fish has grown tremendously from just a showroom to a fully functioning, large-scale pet store and aquarium shop. They also boast the largest inventory of pets and pet products in West Michigan. With a well-trained staff seasoned by years of hands-on experience, Blue Fish’s service is unparalleled. Blue Fish Aquarium is an aquarium and pet store in the Greater Grand Rapids area in Michigan.
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